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Lowrance snags SEMA prize

Lowrance Electronics’ iWay 500C automotive GPS won the Best New Mobile Electronics Entertainment Product for 2005 at SEMA 2004 (Specialty Equipment Market Association).

CEO Darrell Lowrance says the sub $1k 500C, an on-dash, turn-by-turn device with a 20 Gbyte hard drive, 5-inch diagonal color touch-screen display, and integrated MP3 player, began shipping on schedule last month.

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