Power Electronics

IC Distribution Agreement Expands Into China

Nu Horizons Electronics (>http://www.nuhorizons.com), a global distributor of advanced technology semiconductor, display and system solutions, has announced the expansion of their North American distribution agreement with IC manufacturer Micrel (www.micrel.com) into Greater China. In addition to North America, this partnership now includes demand creation and fulfillment of Micrel's analog, high bandwidth and Ethernet products in Hong Kong, China and Taiwan.

"Since our partnership inception in 1991, Nu Horizons has successfully demonstrated the ability to create demand for Micrel's products through their motivated team of FAEs who are supported by Nu Horizons' leading-edge global design tracking software. They possess all the key attributes we seek in a global distributor—world-class fulfillment, engineering support and in-depth product and solutions expertise. This expansion strengthens our partnership and compliments Micrel's global growth strategy," says Mark Lunsford, vice president of worldwide sales for Micrel Semiconductor.

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