Power Electronics

Power IC Vendor Blankets Asia with Distributors

Enpirion, a provider of fully integrated power solutions, has signed agreements with three distributors in Asia: Tokyo Electron Devices (TED) and Marubeni Solutions (MSOL) in Japan, and V-Serve in Singapore.

"With the addition of three new distributors to our team of partners in Taiwan, China and Korea, we now have an extensive sales network in Asia, providing excellent field sales and applications support to help us significantly grow our business," commented Mark Downing, CEO of Enpirion. "We're confident that the uniqueness of our products, coupled with the expertise of these leading distributors, will make Enpirion a strong force in the Asian market."

In Japan, TED and MSOL are complementary to each other and provide Enpirion with comprehensive coverage in the region, addressing all major OEMs and target industries. Japan is a key market for Enpirion's tiny power supply products, aimed specifically at high-volume mobile and consumer-based applications such as cellular handsets, PDAs, digital still cameras, camcorders, notebook computers and applications where space is at a premium. Both distributors have strong sales teams, multiple sales offices across Japan, and have already started to generate significant opportunities and interest in Enpirion's technology with major manufacturers.

V-Serve of Singapore has an excellent relationship with key accounts across South Asia and will represent Enpirion in Singapore, Thailand, Malaysia and the Philippines. The company has considerable experience in managing logistics partners to support programs into the major contract electronics manufacturers (CEMs) in the region.

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